The latest thing now is to jump on the computer and read reviews from Yelp and other assorted online sources for reviews for hotels, restaurants, etc. Take it all with a grain of salt. There are some genuine reviews out there, but a lot are made up by the competition trying to turn business their direction, or somebody who is a chronic complainer OR somebody pumping the business up with false accolades. There is even a company called 'reputation defender' that claims to combat bad online reviews for your business for a fee. It's like extortion.
Despite what the online review hosts claim, there is NO WAY they can police against reviews that are false. I guess what I'm saying is that these services are not the gospel truth -- just like so much of what is on the internet. Anybody can post anything. Browser beware.
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