Thursday, July 5, 2012

Cupcake Overload

Every bored housewife is now opening up her own cupcake shop.  Can this trend please be over now?  This is Krispy Kreme all over again except people are borrowing against their houses (assuming they have any equity left at all after last consumer borrowing boom) to set up their trendy overkill cupcake enclave.  I don't care if your cupcake is all natural, gluten free, sugar free, dye free... bla bla bla.... 

Here's a clue...  Your inventory is perishable.  Your overhead is high.  The market is saturated with other stupid trendy cup cake shops.  I don't care if you drive around in your pink mini car wearing lacy aprons donning a 1950's nostalgic look trying to be hip and do deliveries.  You will have to sell a shitload of cupcakes just to break even. 

Besides.  Nobody even LIKES cupcakes that much. 


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