Click Bait

In our ever distracted ADD culture with more and more demanding techno gadgets beeping, buzzing, blinking, etc., that our URGENT attention is required IMMEDIATELY or the world will spin off its axis, I'm coming to the conclusion that if everything is URGENT and ACT NOW  and YOUR IMMEDIATE ACTION NEEDED, nothing is urgent nor does it require my immediate attention.  It's all just useless noise.  We have the technology to deal with 10,000 things at once with a superficial gloss over, but nothing of that multitude can be dealt with in depth.

That's what we're lacking these days, folks.  Depth.  It's all just sensational noise out there with no contemplative reflection to really process and intellectually analyze what we're being fed because of the constant bombardment of the next sensational topic.  Everybody is attempting to outdo each other for just three seconds of your attention.

You all buy it.  Hence, click bait.

We all have ADD.  We all can only digest superficial bits of information and if it's broken down into bite size thought nuggets.  This is where 'click bait' comes in.

You can immediately recognize 'click bait.'  It usually has a captivating headline like, "How to Know if People Really Like You or Not."  Headlines like that totally play into our own insecurities.  See, they already have you.  You click on it.  Then it will be, "10 Signs the Relationship is Over."

Everything click bait has a number on it.  For example, click bait always has a numbered bullet list like 10 signs of (fill in blank whatever), or something like  "11 colors that are wrong to wear this season," or " 5 best schools in the country," or " 13 best weight loss recipes, etc."

What happens next is an ADD nightmare.  You are immediately bombarded with pop-up ads, broken up articles of the subject matter you thought you were going to read about and suddenly you're on a Viagra webpage, combined with pleas to enter your email address to win _______, and also advertisement recommendations for restaurants  in your neighborhood you *know* are crappy.  But there it is.  The CLIP NOW totally useless restaurant online coupon for a 2 for 1 is valid only on June 31st.  ...and just exactly WHAT caught our interest and decided to click on to begin with???  I'm totally confused.  I forgot by this point and don't care.

I can't handle it, people.  It's just too damn noisy out there with constant solicitations and pleas for my attention and IMMEDIATE ACTION.

If you want to my attention me, leave me alone.