Thursday, September 2, 2010

e-Mail

Email is both the savior and the curse of modern business. The problem is now that everything is electronic people feel the need to clutter up my inbox with useless crap 100 pages long because distribution no longer takes any effort in regards to copying and snail-mailing. Just click 'send.'

People then get annoyed when you don't respond instantly. No, I did not have time to read your useless, 100 page report. There are 20 other 100 page reports waiting for me in my email inbox from people who, just like you, think that their issue should take top priority.

The other point is that the 100 page reports could easily be summed down into a few paragraphs. Don't waste my time trying to impress me with your industry jargon and big words. "Due dilligence" has been overused for a long, long time.

Want to get my attention? Keep it simple, and get to the point in 5 words or less.